Despite anticipated holiday sales numbers indicative of the iPad losing
some traction to the upstart Amazon Kindle Fire, a new report indicates
that the tablet landscape could look much different from its present
form by the middle part of this year. And that could change who Amazon
perceives to be its chief competitor.
According to the latest buzz engendered by Digitimes, Google's widely expected mid-2012 tablet offering will take square aim at the Kindle Fire's market segment - not the iPad's. Although, on the surface, it appears that all tablets are competitors, that isn't the case in today's market.
A primary reason the Kindle Fire proved so popular over the holidays is because of its lower price. While promising high-end functionality at a lower cost, the Kindle Fire is believed to have poached somewhere between 1 and 2 million iPad sales from Apple over the holiday quarter.
According to the latest buzz engendered by Digitimes, Google's widely expected mid-2012 tablet offering will take square aim at the Kindle Fire's market segment - not the iPad's. Although, on the surface, it appears that all tablets are competitors, that isn't the case in today's market.
A primary reason the Kindle Fire proved so popular over the holidays is because of its lower price. While promising high-end functionality at a lower cost, the Kindle Fire is believed to have poached somewhere between 1 and 2 million iPad sales from Apple over the holiday quarter.